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Steve Jobs Apple Marketing Philosophy

1. Stand For Something


In 1977, Apple laid down their principles.

It was labeled "The Apple Marketing Philosophy."

It laid the ground for everything they stood for.


Empathy - Understanding People

Focus - Do few things well

Impute - Great


2. A Great Product Is Great Marketing

A great product markets itself

Jobs knew good brands were built on great products.

Not advertising.

Each time a product was released -- excellence was expected.

This made the value of Apple's products evident to consumers.

3. Sell An Idea or Status


Steve Jobs was an innovator who moved the world forward.

This was also the idea/status Apple sold.

People who use Apple products can also move the world forward.


4. And Sell What The Product Does For People


Steve Jobs never sold the product.