Deion Sanders: The Man, The Myth, The Marketing Genius.
In the ever-evolving landscape of college football, marketing and branding have become instrumental in attracting top talent, boosting...
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Casey Johnson
- Sep 18
- 2 min
Maximizing Success with Marketing Analytics
In the fast-paced and data-driven landscape of modern business, marketing has evolved from a creative endeavor to a highly analytical...
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Casey Johnson
- Aug 28
- 3 min
Strategic Marketing: Navigating the Path to Success
In the dynamic world of business, where competition is fierce and consumer behaviors are constantly evolving, the concept of strategic...
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Casey Johnson
- Jul 18
- 3 min
V.I.M 10 Essential Tips for Content Marketing in 2023
V.I.M Ten Essential Tips for Content Marketing in 2023
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Casey Johnson
- Jun 7
- 2 min
Rupert Murdoch Its Always Business Never Personal Marketing Strategies
Rupert Murdoch, the renowned media mogul, has left an indelible mark on the global media landscape through his astute business acumen and...
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Casey Johnson
- May 1
- 4 min
New Meta and AI Trends of marketing but the foundation is still key
1. The Meta Verse The metaverse is one of the most talked-about trends in digital marketing. The metaverse is a broad term that describes...
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Casey Johnson
- Apr 10
- 5 min
The 7 Most Successful Business Models Of The Digital Era
The first two decades of this century are characterized by digital entrepreneurs upending traditional business models in search of new...
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Casey Johnson
- Mar 21
- 20 min
The Ralph Lauren brand strategy
Ralph Lauren is famous for his controversial opinions on fashion, which are epitomized in his quotes – “I am not a fashion person. I am...
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Casey Johnson
- Mar 8
- 9 min
Instagram marketing: ways to update your strategy
Instagram is currently one of the most-used social media platforms with over 2 billion monthly active users. It’s hard to believe that an...
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Casey Johnson
- Feb 1
- 3 min
Steve Stoute The Man Behind The Vision
Steve Stoute, a music executive responsible for shaping the careers of the biggest stars in recent memory. Nas, Mariah Carey, Will Smith...
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Casey Johnson
- Jan 13
- 1 min
Apple CEO Tim Cook Explains His Three Focuses
Transcript: When I became Dean, one of the first conversations I had was with you, and you told me that I needed to focus on at most...
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Casey Johnson
- Jan 11
- 4 min
Six marketing lessons from Sir Richard Branson
"Screw it, let's do it" is how Sir Richard Branson described his approach to business at the recent ExactTarget Connections conference. ...
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Casey Johnson
- Dec 8, 2022
- 4 min
6 Influencer Marketing Trends To Watch For In 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a natural time to be...
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Casey Johnson
- Nov 14, 2022
- 4 min
What Is The PESO Model In Marketing?
Marketing is the effort that a company puts forth to sell themselves, their product or their service. It’s the way a company or...
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Casey Johnson
- Oct 11, 2022
- 1 min
Create ADs for Streaming Tv
Great ad creative doesn’t come from luck, or even talent. Great ad creative happens when you reinforce an authentic brand story with...
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Casey Johnson
- Sep 15, 2022
- 6 min
Most popular days for email marketers to send out their campaigns
The best time to send out emails
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Casey Johnson
- Sep 1, 2022
- 2 min
Steve Jobs Apple Marketing Philosophy
1. Stand For Something In 1977, Apple laid down their principles. It was labeled "The Apple Marketing Philosophy." It laid the ground for...
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Casey Johnson
- Aug 5, 2022
- 13 min
31 Impressive Content Marketing Examples You Can Use Today
Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using...
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Casey Johnson
- Jun 9, 2022
- 2 min
How much should you spend on customer acquisition?
Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or...
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Casey Johnson
- Jun 6, 2022
- 4 min
We’re All Integrated Marketers
Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t...
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