The Ralph Lauren brand strategy
Ralph Lauren is famous for his controversial opinions on fashion, which are epitomized in his quotes – “I am not a fashion person. I am...
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Casey Johnson
- Mar 8
- 9 min
Instagram marketing: ways to update your strategy
Instagram is currently one of the most-used social media platforms with over 2 billion monthly active users. It’s hard to believe that an...
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Casey Johnson
- Feb 1
- 3 min
Steve Stoute The Man Behind The Vision
Steve Stoute, a music executive responsible for shaping the careers of the biggest stars in recent memory. Nas, Mariah Carey, Will Smith...
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Casey Johnson
- Jan 13
- 1 min
Apple CEO Tim Cook Explains His Three Focuses
Transcript: When I became Dean, one of the first conversations I had was with you, and you told me that I needed to focus on at most...
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Casey Johnson
- Jan 11
- 4 min
Six marketing lessons from Sir Richard Branson
"Screw it, let's do it" is how Sir Richard Branson described his approach to business at the recent ExactTarget Connections conference. ...
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Casey Johnson
- Dec 8, 2022
- 4 min
6 Influencer Marketing Trends To Watch For In 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a natural time to be...
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Casey Johnson
- Nov 14, 2022
- 4 min
What Is The PESO Model In Marketing?
Marketing is the effort that a company puts forth to sell themselves, their product or their service. It’s the way a company or...
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Casey Johnson
- Oct 11, 2022
- 1 min
Create ADs for Streaming Tv
Great ad creative doesn’t come from luck, or even talent. Great ad creative happens when you reinforce an authentic brand story with...
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Casey Johnson
- Sep 15, 2022
- 6 min
Most popular days for email marketers to send out their campaigns
The best time to send out emails
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Casey Johnson
- Sep 1, 2022
- 2 min
Steve Jobs Apple Marketing Philosophy
1. Stand For Something In 1977, Apple laid down their principles. It was labeled "The Apple Marketing Philosophy." It laid the ground for...
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Casey Johnson
- Aug 5, 2022
- 13 min
31 Impressive Content Marketing Examples You Can Use Today
Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using...
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Casey Johnson
- Jun 9, 2022
- 2 min
How much should you spend on customer acquisition?
Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or...
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Casey Johnson
- Jun 6, 2022
- 4 min
We’re All Integrated Marketers
Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t...
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Casey Johnson
- May 16, 2022
- 5 min
Why Marketers Are Returning to Traditional Advertising
Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have...
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Casey Johnson
- Apr 13, 2022
- 3 min
Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them
Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only...
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Casey Johnson
- Mar 24, 2022
- 3 min
Have Brands Forgotten About The Importance Of Emotion In Marketing?
The Digital Age has brought us information and technical sophistication, unlike anything we’ve seen since the Industrial Revolution....
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Casey Johnson
- Feb 4, 2022
- 3 min
9 Steps to Creating Content that Increases Revenue
No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve...
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Casey Johnson
- Feb 4, 2022
- 8 min
How to Promote a Podcast: 2022 Ultimate Guide
If you need to know how to promote a podcast, you’re in the right place. We speak to podcast hosts all the time, and aside from starting...
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Casey Johnson
- Feb 4, 2022
- 4 min
YouTube content strategy
[Take your YouTube presence to the next level with Illustrated Sound. Click HERE.] YouTube is the #1 music streaming platform in the...
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Casey Johnson
- Jan 6, 2022
- 2 min
Time to shine: how to build your brand
Steps to building a solid business brand Developing a brand that resonates with your target customer is more important than ever before....
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