In the ever-evolving landscape of college football, marketing and branding have become instrumental in attracting top talent, boosting...

In the fast-paced and data-driven landscape of modern business, marketing has evolved from a creative endeavor to a highly analytical...

In the dynamic world of business, where competition is fierce and consumer behaviors are constantly evolving, the concept of strategic...

V.I.M Ten Essential Tips for Content Marketing in 2023

1. The Meta Verse The metaverse is one of the most talked-about trends in digital marketing. The metaverse is a broad term that describes...

The first two decades of this century are characterized by digital entrepreneurs upending traditional business models in search of new...

Ralph Lauren is famous for his controversial opinions on fashion, which are epitomized in his quotes – “I am not a fashion person. I am...

Instagram is currently one of the most-used social media platforms with over 2 billion monthly active users. It’s hard to believe that an...

Steve Stoute, a music executive responsible for shaping the careers of the biggest stars in recent memory. Nas, Mariah Carey, Will Smith...

Transcript: When I became Dean, one of the first conversations I had was with you, and you told me that I needed to focus on at most...

As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a natural time to be...

Marketing is the effort that a company puts forth to sell themselves, their product or their service. It’s the way a company or...

Great ad creative doesn’t come from luck, or even talent. Great ad creative happens when you reinforce an authentic brand story with...

The best time to send out emails

Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using...

Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t...

Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have...

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your...

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only...