Marketing is the effort that a company puts forth to sell themselves, their product or their service. It’s the way a company or...

Great ad creative doesn’t come from luck, or even talent. Great ad creative happens when you reinforce an authentic brand story with...

The best time to send out emails

Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using...

Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t...

Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have...

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your...

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only...

The Digital Age has brought us information and technical sophistication, unlike anything we’ve seen since the Industrial Revolution....

No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve...

If you need to know how to promote a podcast, you’re in the right place. We speak to podcast hosts all the time, and aside from starting...

[Take your YouTube presence to the next level with Illustrated Sound. Click HERE.] YouTube is the #1 music streaming platform in the...

Steps to building a solid business brand Developing a brand that resonates with your target customer is more important than ever before....

1. Marketing Goals and Objectives You will need to develop realistic and measurable marketing goals that cover a full calendar year and...

There have been unprecedented changes throughout the marketing landscape over the past several months. While none of us are experts on...

OpenAI Inc., founded with the mission to ensure that artificial intelligence (AI) benefits all of humanity, has emerged as a global leader