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31 Impressive Content Marketing Examples You Can Use Today

Ever feel like you’re running out of ideas for your content marketing campaigns?

You’re not alone.

Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.

There’s just one problem: content marketing can be seriously hard work.

If you’re running content marketing campaigns, day in, day out, it can be difficult to consistently come up with new ideas and keep the momentum going.

That’s why we’ve written this article. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you.

These marketing examples from the business world will help you find new ways to get creative and create your own inspirational content marketing to win leads and sales.

But before diving into the list of our 31 content marketing exampels, though, let’s get clear on what content marketing is in the first place.

What Is Content Marketing? Content marketing is the intentional creation and curation of content with the goal of both attracting new prospects and nurturing them into leads.

It includes any form of messaging that you use to attract, educate, inform, persuade and inspire a prospect to move them closer to becoming a customer.

The goal of content marketing isn’t necessarily immediate sale but rather lead generation combined with strong brand recognition.

This type of marketing may be delivered via blogs, newsletters, e-books, forums/discussion boards, videos (businesses are creating more and more webinars), social media channels, and many other platforms.

In short, content marketing is about creating high-quality content to attractprospects and customers and to convert them into engaged followers who will spread the word about your products and services.

Content marketing also has several advantages, and can help you increase:

  • Traffic: You’ll drive traffic from search engines, social media, people following links in email or article sharing sites.

  • Sales: Content marketing is often a great way to not just drive traffic, but to drive the right traffic (people who are more likely to become customers).

  • Email Subscribers: If you are writing articles, you will be able to drive people to opt-in on your signup page (this is the best place for them to do that—don’t try and get it out of them elsewhere)

Now that we know what content marketing is and why it’s so beneficial for your business, let’s look at our 31 content marketing examples.

31 Content Marketing Examples


1) OptinMonster




Since we’re writing a blog post on content marketing examples, we thought OptinMonster’s blog would be the most appropriate place to start.


OptinMonster’s blog is a valuable resource for current customers (looking to use OptinMonster in new ways), as well as for prospective customers.


optinmonster blog page