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Apple CEO Tim Cook Explains His Three Focuses


When I became Dean, one of the first conversations I had was with you, and you told me that I needed to focus on at most three things. When you think about your job as CEO, what are the two or three things that you’re thinking about every day, “This is what I need to focus on within the company?” – I spend almost all of my time on people, strategy, and execution, and I think that most everything else falls from those. If you have the most brilliant people, wicked smart people that collaborate well together. In our case, we’re all about products, so our strategy is very product-oriented. If that strategy is right, and if you’re executing like crazy, there’s some things that still arise, but if you get those three right, then the world is a great place.

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